Conversational survey platform
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Current situation
- Surveys in italian healthcare and hospitals sector are the main vehicle to gather data and profile people habits. The COVID-19 pandemic is increasing the demand of this kind of tools to schedule tests and collect results.
- Each IT Department of each hospital is providing its own web or mobile application to collect this kind of data causing a huge fragmentation and consequent problems in data reconciliation between different pre-existent platforms.
Why?
- If there is a central Healthcare government each hospital is organized as an independent “company” and must provide tools to the people in autonomy to match with the territory caracteristics
- Italian regulators doesn’t allow hospitals to buy from private companies software or services without tenders within a certain budget (less than 40k €) so is considered more easy and affordable to realize several small custom survey platforms than one centralized and flexible to meet each hospital requirements.
The solution
We aim to realize a flexible, text-based survey and reservation platform based on WhatsApp and Frami’s Artificial Intelligence framework sold as-a-service
The business model
The revenue model will be “pay-as-you-go”. The company will be billed on each survey/reservation completed by the users. The phone number will guarantee that each survey will be compiled exactly the expected number of times and will give a reliable Id to reconcile data between different databases giving a measurable value to each record gathered.
Pros (1/2)
- Conversation based applications fit very well with the survey and reservation use case.
- WhatsApp is a tool used by all ages so people feel very confident in using it.
- WhatsApp doesn’t need authentication due to the phone number so Elettra UX will be several times quicker than web or mobile platforms.
Pros (2/2)
- Frami conversational framework turned out to be perfect to collect informations from the users like Dates, Places, choices etc.
- Frami conversational framework allows to setup a new survey in a matter of hours without spending time on UI, authentication, registration, database design etc. everything is out-of-the-box.
- Pay as you go business model allows the company to save moneys on survey setup that often are disposable.